Jenna Benoit, Flow Experiments, 2019
These are type experiments I did for Typography 1. We were to communicate the word “flow” without actually using it. I ended up using synonyms for flow as content, and I did an exploration with my at home scanner to create these compositions. I also brought them into Photoshop to further distort them. It’s obvious I too am very much influenced by experiential type and “ugly” 90’s punk design. Using a word I used to describe Neville Brody’s Nike ad, they have this dynamic feel that is eye catching and fun. Reading the words I used wasn’t totally necessary here, because the composition filled in that blank, but they are still pretty readable to some and relevant to the concept if read. Experimenting with the scanner was really great because there was an element of surprise with every pass; I had no idea how each one would turn out. I would simply move the paper around as the scanner went with no true plan. They definitely fit the concept of “ugly” flawed human design and I’m glad they do, because at this point I had taken a couple typography classes in my undergrad and knew all the rules, and this was my time to break them. To try something new and different. And again, along with the other examples I’ve shown, the choices I made here have meaning. I chose to use the scanner and distort the type this way specifically to convey the feeling of “flowing” without explicitly using the word. There is a concrete concept behind this that elevates it and gives it depth. And, most importantly, I didn’t rely on a program for this. This kind of effect can be done in photoshop, but it comes out much cleaner and more intentionally planned. There is absolutely no way I would have gotten these results by using photoshop. These explorations have my hand in them, and you can see it. That is what I love most about them. It’s still one of my favorite type explorations I’ve done, and I hope to explore it more in the future.
These are type experiments I did for Typography 1. We were to communicate the word “flow” without actually using it. I ended up using synonyms for flow as content, and I did an exploration with my at home scanner to create these compositions. I also brought them into Photoshop to further distort them. It’s obvious I too am very much influenced by experiential type and “ugly” 90’s punk design. Using a word I used to describe Neville Brody’s Nike ad, they have this dynamic feel that is eye catching and fun. Reading the words I used wasn’t totally necessary here, because the composition filled in that blank, but they are still pretty readable to some and relevant to the concept if read. Experimenting with the scanner was really great because there was an element of surprise with every pass; I had no idea how each one would turn out. I would simply move the paper around as the scanner went with no true plan. They definitely fit the concept of “ugly” flawed human design and I’m glad they do, because at this point I had taken a couple typography classes in my undergrad and knew all the rules, and this was my time to break them. To try something new and different. And again, along with the other examples I’ve shown, the choices I made here have meaning. I chose to use the scanner and distort the type this way specifically to convey the feeling of “flowing” without explicitly using the word. There is a concrete concept behind this that elevates it and gives it depth. And, most importantly, I didn’t rely on a program for this. This kind of effect can be done in photoshop, but it comes out much cleaner and more intentionally planned. There is absolutely no way I would have gotten these results by using photoshop. These explorations have my hand in them, and you can see it. That is what I love most about them. It’s still one of my favorite type explorations I’ve done, and I hope to explore it more in the future.
These are type experiments I did for Typography 1. We were to communicate the word “flow” without actually using it. I ended up using synonyms for flow as content, and I did an exploration with my at home scanner to create these compositions. I also brought them into Photoshop to further distort them. It’s obvious I too am very much influenced by experiential type and “ugly” 90’s punk design. Using a word I used to describe Neville Brody’s Nike ad, they have this dynamic feel that is eye catching and fun. Reading the words I used wasn’t totally necessary here, because the composition filled in that blank, but they are still pretty readable to some and relevant to the concept if read. Experimenting with the scanner was really great because there was an element of surprise with every pass; I had no idea how each one would turn out. I would simply move the paper around as the scanner went with no true plan. They definitely fit the concept of “ugly” flawed human design and I’m glad they do, because at this point I had taken a couple typography classes in my undergrad and knew all the rules, and this was my time to break them. To try something new and different. And again, along with the other examples I’ve shown, the choices I made here have meaning. I chose to use the scanner and distort the type this way specifically to convey the feeling of “flowing” without explicitly using the word. There is a concrete concept behind this that elevates it and gives it depth. And, most importantly, I didn’t rely on a program for this. This kind of effect can be done in photoshop, but it comes out much cleaner and more intentionally planned. There is absolutely no way I would have gotten these results by using photoshop. These explorations have my hand in them, and you can see it. That is what I love most about them. It’s still one of my favorite type explorations I’ve done, and I hope to explore it more in the future.
These are type experiments I did for Typography 1. We were to communicate the word “flow” without actually using it. I ended up using synonyms for flow as content, and I did an exploration with my at home scanner to create these compositions. I also brought them into Photoshop to further distort them. It’s obvious I too am very much influenced by experiential type and “ugly” 90’s punk design. Using a word I used to describe Neville Brody’s Nike ad, they have this dynamic feel that is eye catching and fun. Reading the words I used wasn’t totally necessary here, because the composition filled in that blank, but they are still pretty readable to some and relevant to the concept if read. Experimenting with the scanner was really great because there was an element of surprise with every pass; I had no idea how each one would turn out. I would simply move the paper around as the scanner went with no true plan. They definitely fit the concept of “ugly” flawed human design and I’m glad they do, because at this point I had taken a couple typography classes in my undergrad and knew all the rules, and this was my time to break them. To try something new and different. And again, along with the other examples I’ve shown, the choices I made here have meaning. I chose to use the scanner and distort the type this way specifically to convey the feeling of “flowing” without explicitly using the word. There is a concrete concept behind this that elevates it and gives it depth. And, most importantly, I didn’t rely on a program for this. This kind of effect can be done in photoshop, but it comes out much cleaner and more intentionally planned. There is absolutely no way I would have gotten these results by using photoshop. These explorations have my hand in them, and you can see it. That is what I love most about them. It’s still one of my favorite type explorations I’ve done, and I hope to explore it more in the future.