This is the second image I made in response to the ideas I explored in this image essay. I was heavily inspired by Neville Brody’s Nike ad and how these flawed human design techniques can be used and exposed to a wider audience. Especially today, I feel as though clothing brands especially have become more adventurous with their advertisements, most likely built upon the foundation artists like Brody began in the 80’s and 90’s. Again, I wanted a bit of humor and I wanted the word ugly to literally be involved in what I wanted to be a fake t-shirt ad. I created the “ugly” logo; I wanted the eyes to be slightly mocking and to convey a feeling of someone taking ownership of being or making something perceived as ugly and making it cool as hell. And also, it doesn’t hurt to reference flawed human design but actually including a drawing of a person. Then I wanted really interesting people in the mockup; I could have done the standard t-shirt mockup, but I wanted even the models wearing the t-shirts to give off this attitude of ownership of their flaws or their imperfect-ness. I found this crazy mockup of a guy wearing this bunny head, and I thought it was a nice “bag over your face” nod, and it also looked super interesting and unexpected. Then I layered these mockups and collaged them together to give them the same dynamic feel as the first image. This one was fun because I invest in a lot of artsy fashion magazines like i-D and Dazed, and this felt like something that would be right at home in one of those publications. So, is this ugly? No, it is human, and that is what makes it important.